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The first of a new range of trucks made a strong impression during a demonstration run thanks to its stunning looks, range of environmentally friendly and forward-thinking technology features.

Guest and Sherwood Truck and Van toured a host of companies to try out the new IVECO S-Way truck near its West Bromwich, Peterborough and Stoke on Trent depots, with feedback positive over the course of several days. The company also produced a ‘show round’ video for people who couldn’t be there.

This focus on sustainability and appropriate technology, coupled with power and fuel economy benefits, were noted by fleet managers who tested out the S-Way in an event organised in line with social distancing and stringent hygiene requirements by the group’s Sales Director Robin Hulse.

This is the first time the truck has been tested in the UK after launching in Europe last summer.

The much-anticipated truck takes connectivity to a new level through its Connectivity Box, while complying with Euro 6D/Temp emissions standards.

Robin said: “We have been very excited for a long time now to show off the new S-Way - this is a big deal for us and for the fleet industry.

“The aerodynamics and fuel economy of this vehicle are unparalleled, while the telematics and technology have gone up a level from previous versions.

“For the driver, comfort is obviously a huge issue and this is one of the most comfortable trucks out there.

“We are delighted with the feedback we have received and thankful for those who came out to test the S-Way at this time.”

The S-Way is the first truck in Iveco’s new Way heavy range and is a replacement for the Stralis.

Guest Truck and Van is the largest IVECO dealer in the UK with 13 different locations.

PR by Reeves Public Relations agency in Birmingham and Newcastle

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